Surely we all remember those commercials for Trix. The kids that they target can't really understand what they are about. Sure, it's all good cereal fun...there's a cartoon rabbit, there are cartoon kids, and they have a playful back and forth that resembles that of the lucky charms leprechaun.
Kids grow up, though, and learn to understand the fact of the matter: that the Trix commercials are not about fruity goodness in every bite, they are about racism. All that poor rabbit wants is a simple bowl of cereal. The stuff looks good after all, and "the man" has been dangling it above his head for years. Those kids munch on that cereal like there's no tomorrow, smiling and laughing all the way. The rabbit asks for a bowl, and all he gets is "Silly black guy, good education is for kids,"...I mean, "Silly Asian, equal pay is for kids,"...er, "Silly woman, voting is for kids,"...wait, that's "Silly Arab, assumed innocence is for kids"...oh, who can remember these things?
All that cute little rabbit wants is to eat a bowl of cereal with the happy cartoon children. Why can't he? By the simple fact that he's a rabbit. Trix are for kids only because they say Trix are for kids. The sooner the rabbit has a bowl of Trix with the kids, the better chance we'll have of achieving the American Dream to which we aspire.
4 comments:
silly Richard... Crack is for crackadics!
I agree. With Richard, not the comment above this one.
Brilliant.
first of a certain comment below (elizebeth but above ninja)doesn't have to be rude. secondly as brilliant as this blog as, isn't it random. oh well blogs r meant to be i guess. haha i mean look at mine. but ur blog made me think what else in american culture has messages like this gone two different ways. let us think,............hmmmmmm.
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